Mercury Marine has named Perissa Millender Bailey vice president and general manager of eSolutions, a new position on Mercury’s leadership team.
Millender Bailey, who joins Mercury after almost two decades at the Ford Motor Company, will be responsible for leading the company’s electrification business and product development strategy.
At Ford, Millender Bailey spearheaded electric-vehicle user experience, charging strategy, driving the business plan for electric vehicle technology, Advanced Driver Assist Systems (ADAS), and Ford’s connected vehicle strategy. Additionally, Millender Bailey has led the global electrification strategy for the Lincoln and Ford brands.
Millender Bailey will help advance Mercury’s Avator electric outboard strategy. Avator represents the company's next step in marine innovation, advanced technology, and engineering. The electric outboard concept was on display for the first time during the 2022 Miami International Boat Show and is a step toward the formal release of electric outboard products later in 2022 and 2023.
“Perissa is a visionary leader with a proven track record of success in electrification,” said Chris Drees, Mercury Marine president. “We will continue to invest in electrification and have found the right leader to execute on our vision to be the market leader in both conventional and electric marine propulsion.”
Millender Bailey holds a master's degree in computer science from Lawrence Technological University in Southfield, Michigan, and a bachelor's degree in computer science and computer engineering from Central Michigan University.
“I’m thrilled to join the talented team at Mercury Marine and be part of shaping the future of electrification in marine propulsion,” said Millender Bailey. “Mercury is a leading brand in the marine industry with a rich history of innovation, and I look forward to leading the development of products that will revolutionize the consumer experience and inspire boaters around the world.”